AG & Business Legal Strategies Redesign Project
In collaboration with BLNKPG, a woman-owned agency specializing in agricultural marketing, I recently completed a comprehensive website redesign for Ag & Business Legal Strategies, an uncommon law firm focused on agricultural and business law.
The Challenge
ABLS needed a modern, feature-rich website that would effectively communicate their unique approach to agricultural and business law while maintaining a professional and approachable presence. The site needed to serve multiple purposes: showcase their expertise, provide valuable resources through their blog, and offer convenient payment options for clients.
Technical Implementation
Working with WordPress as the foundation, I implemented a robust solution that balanced functionality with user experience. The project involved several key technical components:
The new design implementation started with a modern page-builder theme, allowing for flexible content management while maintaining design consistency. This approach gives the ABLS team the ability to easily update and modify their content while preserving the professional look and feel of their brand.
Security was a top priority, especially given the sensitive nature of legal services. I implemented comprehensive security features and integrated external APIs for forms and anti-spam protection, ensuring client information remains protected while maintaining seamless user interaction.
Custom Solutions and Integration
One of the project’s strengths is its seamless integration of various features:
- A sophisticated blog platform for sharing legal insights and updates
- Integrated social media connections to enhance their digital presence
- Custom templates for consistent content presentation
- Streamlined payment systems for client convenience
The site was built with scalability in mind, allowing ABLS to easily add new content and features as their practice grows. The templates I created enable their team to maintain consistent branding and layout while updating content independently.
Results and Impact
The new website effectively represents ABLS’s position as an “uncommon law firm” that tackles complex agricultural and business legal challenges. The redesign has improved both the user experience for clients and the content management experience for the ABLS team.
Working with BLNKPG on this project was particularly rewarding as they brought deep agricultural industry knowledge to the table. Their understanding of the target audience - farmers and business owners - helped shape decisions throughout the development process.
The project was completed on schedule and exceeded client expectations, delivering a professional, secure, and user-friendly website that serves as an effective digital platform for ABLS’s legal services.
Visit ablsonline.com to see the finished project, and check out BLNKPG to learn more about their agricultural marketing expertise.